SSKFExecutive Cockpit

Orders & Demand 360

The front of the order book — order & tender pipeline by stage (industrial OEM, aerospace, magnetic & aftermarket demand), forecast vs plan, win/loss, and the deals that decide the quarter.

AB SKF (SKF Group) · FY2025 (Jan–Dec 2025, audited anchor)
World's largest bearing maker today — clear #1 in industrial bearings
37,271 employees · 90+ sites · 130 countries
Executive read· the answer, then the moves

Q3 2026 commit SEK 21.5 bn sits SEK 1.3 bn below the SEK 22.8 bn plan — SEK 2.1 bn of best-case upside must convert to make the number. Coverage is 0.5x on SEK 11.5 bn of pipeline; the call is winnable but only if the at-risk upside is forced to close.

2 of 3 headline metrics improving vs prior · still off target: Organic Growth (H1 2026) 1.9% vs 4.0%, Aftermarket & Services Revenue SEK 33.5 bn vs SEK 36.0 bn

Do now — ranked by urgency
  1. 1
    Convert SEK 2.1 bn of best-case upside to close the SEK 1.3 bn plan gapAct now
    Why it matters

    Commit SEK 21.5 bn is SEK 1.3 bn short of the SEK 22.8 bn Q3 2026 plan — the gap that decides whether the quarter lands.

    What's driving it
    • Q3 2026 commit SEK 21.5 bn vs SEK 22.8 bn plan
    • SEK 2.1 bn best-case upside above commit
    FYI
    • Pipeline SEK 11.5 bn (0.5x coverage), SEK 4.8 bn weighted
    • Owner: CRO
  2. 2
    SEK 380 M of contracts at risk — Q4 2026Act now
    Why it matters

    Each lost contract is recurring aftermarket & services revenue — the cycle-dampening spine — that won't repeat.

    What's driving it
    • renewal window Q4 2026
    • Signal: Renewal risk
    FYI
    • Of SEK 2900 M of aftermarket & OEM contracts up for renewal in Q4 2026, SEK 380 M is at risk of non-repeat.
    • Owner: Joakim Landholm (Commercial & Operations)
  3. 3
    Attack the top loss reason: Price vs Asian competitors (C&U / LYC / NSK) (SEK 1.5 bn lost)Watch
    Why it matters

    Value win-rate is 73% (SEK 7.2 bn won vs SEK 2.7 bn lost); Price vs Asian competitors (C&U / LYC / NSK) is the single largest leak at SEK 1.5 bn.

    What's driving it
    • Value win-rate 73%
    • Top loss Price vs Asian competitors (C&U / LYC / NSK) SEK 1.5 bn across 210 deals
    FYI
    • Top win driver: Technology & application engineering depth SEK 3.2 bn
    • Tighten discount discipline via Order & Tender 360
  4. 4
    SEK 260 M of contracts at risk — Q3 2026Watch
    Why it matters

    Each lost contract is recurring aftermarket & services revenue — the cycle-dampening spine — that won't repeat.

    What's driving it
    • renewal window Q3 2026
    • Signal: Renewal risk
    FYI
    • Of SEK 2400 M of aftermarket & OEM contracts up for renewal in Q3 2026, SEK 260 M is at risk of non-repeat.
    • Owner: Joakim Landholm (Commercial & Operations)
🌍 Regionalization & footprintStep 1 of 6 · orders, demand & forecast by regionChannels & Distributors 360All journeys
🌐 Enterprise 360 modules· on Orders & Demand 360Browse all 31 views ▾
● LiveBuilt forCMO / Sales VPs· coverage & forecast callSales Ops· stage velocity & hygieneCEO / Board· will we make the quarter

SKF is pursuing SEK 11.5 bn of order pipeline across the funnel (SEK 4.8 bn weighted). This view answers the sales chief's two questions — will we make the quarter (forecast vs plan) and why we win or lose — and points at the deals that move the number.

Data backing: pipeline_stage · forecast · winloss · opportunity · kpi
SEK 11.5 bn
Qualified pipeline
710 opps
SEK 4.8 bn
Weighted pipeline
value × win-prob
73%
Value win-rate
won ÷ (won+lost) SEK
SEK 92.5 bn
Order intake
book-to-bill 1.01x
SEK 33.5 bn
Aftermarket & services
recurring demand base
Coverage

Pipeline by stage

Value and win-probability rise toward the close — weighted value is what to bank on.

Qualify · 320 opps · 20% winSEK 4.2 bn
Develop · 210 opps · 40% winSEK 3.3 bn
Proposal · 120 opps · 60% winSEK 2.6 bn
Negotiation · 60 opps · 80% winSEK 1.4 bn

Dark fill = win-probability within each stage's value. Weighted pipeline totals SEK 4.8 bn.

The forecast call

Q3 2026 — SEK 21.5 bn commit vs SEK 22.8 bn plan

Commit, best-case and closed-to-date against the plan line.

Q1 2026 · actualclosed SEK 21.9 bn vs plan SEK 22.0 bn
Q2 2026 · actualclosed SEK 23.2 bn vs plan SEK 23.0 bn
Q3 2026 · currentcommit SEK 21.5 bn · best SEK 23.6 bn
Q4 2026 · forecastcommit SEK 20.5 bn · best SEK 24.4 bn

Q3 2026: commit SEK 21.5 bn is SEK 1.3 bn below the SEK 22.8 bn plan; SEK 2.1 bn of best-case upside must convert to close the gap. Black line = plan.

Why we win & lose

Value win-rate 73% · SEK 7.2 bn won vs SEK 2.7 bn lost

Clone the win reasons into low-win families; attack the top loss reason first.

Why we win
Technology & application engineering depthSEK 3.2 bn · 260
Distribution coverage & availability (17,000 locations)SEK 2.6 bn · 480
Total cost of ownership — energy & friction savingsSEK 1.4 bn · 150
Why we lose
Price vs Asian competitors (C&U / LYC / NSK)SEK 1.5 bn · 210
Lead times during footprint transfersSEK 700 M · 90
EV platform transitions (content resets)SEK 500 M · 60

Read it: technology & application engineering depth wins the most (SEK 3.2 bn); Price vs Asian competitors (C&U / LYC / NSK) is the top loss (SEK 1.5 bn) — tighten discount discipline (see Order & Tender 360) before chasing new demand.

Move the number

Named deals in play

Signal-sourced deals convert higher — prioritize them.

OpportunityCustomerSolutionValueStageWin %Source
Aerospace engine & structures multi-year awardsIndustrial OEMs (machinery · aero · rail · energy)Specialized Industrial Solutions (SIS)SEK 2.2 bnDevelop55%outbound
Data-centre & high-speed magnetic bearings rampIndustrial OEMs (machinery · aero · rail · energy)Specialized Industrial Solutions (SIS)SEK 1.8 bnProposal62%signal
Railway high-speed & metro programs (China & India)Industrial OEMs (machinery · aero · rail · energy)Bearing SolutionsSEK 1.4 bnProposal58%signal
Vehicle aftermarket expansion beyond Europe (Vertevo)Vehicle aftermarket distributorsAutomotive (SKF Vertevo)SEK 1.1 bnDevelop52%signal
Condition-monitoring attach — top 500 distributor accountsIndustrial distributors (17,000 locations)Condition monitoring & REP contractsSEK 900 MQualify45%signal
Humanoid robotics — Leaderdrive co-developmentIndustrial OEMs (machinery · aero · rail · energy)Bearing SolutionsSEK 400 MQualify40%signal